Commodore Press Release:  Winter CES 1987
 
Transcribed for *StarShip* and *FlagShip* members of GEnie and Delphi
by *deb!* from Press Releases distributed at CES.



For Immediate Release
---------------------


AMIGA HEADS COMMODORE'S FULL-RANGE COMMITMENT TO COMPUTERS
State-Of-The-Art System Opens Creative Niche Markets in First Year



With the introduction of the PC10-1 and PC10-2 computers, Commodore can now
boast of producing the most complete line of microcomputers in the industry.

Not only is Commodore a leading force in the price/performance category 
offered by the PC10 family of IBM PC compatible computers, but it is the
undisputed leader in home computers with the Commodore 64 and the Commodore
128.  And, of course, it claims the most advanced microcomputer to date,
the Amiga personal computer.

Launched in July 1985, the Amiga was hailed by leading computer publications
as being the most technologically advanced microcomputer on the market.  Its
proprietary custom chips produce stunning graphics and symphonic sound found
in computers costingup to 10 times as much -- and some capabilities that could
not be found on any other computer at any price.  Amiga also was the first
microcomputer in its price range to offer "multitasking" which allows business
persons to perform several tasks at once, unleashing the hidden productivity of
the computer.



SOFTWARE
--------

More than 350 commercially available software programs already have been
developed to take advantage of the Amiga's advanced capabilities.  In
addition, hundreds of programs have been written by experienced developers
who have donated the programs to the public.  Those programs, featuring
a wide range of business, home and school applications, are available free
on many commercial bulletin board systems, such as CompuServe, QuantumLink
and BIX.


GRAPHICS
--------

Amiga has carved a new niche in the marketplace.  Professional graphics design
artists once needed machines costing tens of thousands of dollards to add
computer capabilities to their work.  But Amiga offers a remarkable palette of
4,096 colors and near photographic image clarity.  Amiga has been used to
create special effects for such television shows as "Amazing Stories."  When
producers of "Miami Vice" wanted to create state-of-the-art design for their
show, they chose to use Amiga as a background piece on the set.  The
Philadelphia Phillies use Amiga to design graphics on the team's scoreboard
at Veteran's Stadium.  And graduate students at Ohio State University earn
their master's degrees in art working in Amiga-equipped computer graphics 
laboratories.


VIDEO APPLICATIONS
------------------

Amiga was the first microcomputer to offer advanced video applications.  The
Amiga can "digitize" images, that is, capture a live image and save it in the 
computer's memory.  once stored, the computer can then perform numerous
artistic feats, such as enhancing the color, dropping out the background or
adding special effects.  Amiga can also produce animation sequences, which
owners of more expensive computers can only contemplate.


MUSIC COMPUTER
--------------

The Amiga can work in conjunction with the MIDI system to add new dimensions
to rock bands.  By using any of a number of commercially available software
programs, users can write their own music with Amiga, even if they have no
background in music.  Additionally the music can be played over 4 quality
voices and in stereo sound.


GAMES
-----

Because of its advanced custom chips, Amiga is the perfect game computer.  Many
software developers have taken advantage of Amiga's unique color and sound
qualities to produce games that add such effects as the sound of a jet's
engines, the shuffling of a deck of cards or the squeaking of basketball
player's sneakers on the court.


BUSINESS APPLICATIONS
---------------------

But Amiga is more than fun and games, it is a heavy-duty business computer
that can access 8 MBytes of memory.  Already scores of business programs
have been written for Amiga.  Amiga's versatility makes it the perfect business
computer for professionals in the creative industries.


EDUCATIONAL APPLICATIONS
------------------------

The educational community has also adopted the Amiga.  Software programs
are available to help students learn virtually every subject from beginning
grammar to trigonometry.

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